동구무역 보유도서 : Marketing 전화 : 02-503-4643
FAX : 02-503-4653
2014.04.              E-Mail : donggoo@kornet.net
     
NO ISBN AUTHOR TITLE PRESS YEAR PRICE
1 9780877572558 Stewart, 1995 AMA Winter Educators' Conference : Marketing Theory and Applications AMA 1995 USD   50.00
2 9780761912385 Jones, Advertising Business : Operations, Creativity, Media Planning, Integrated Communications Sage 1999 GBP   73.00
3 9780844235844 Edmunds, AMA Complete Guide to Marketing Research for Small Business NTC 1996 USD   29.95
4 9780844235943 Vitale, AMA Complete Guide to Small Business Advertising NTC 1995 USD   29.95
5 9780844235950 De Bonis, AMA Handbook for Managing Business to Business Marketing Communications NTC 1997 USD   39.95
6 9780801851988 Lebow, The Art of Bargaining J-H 1996 USD   39.00
7 9780787950774 Davis, Brand Asset Management : Driving Profitable Growth Through Your Brands Jossey-Bass 2000 USD   39.00
8 9780226817491 Turow, Breaking Up America : Advertisers and the New Media World Chicago 1997 USD   32.00
9 9780761913139 Ferguson, Communication Planning : An Integrated Approach Sage 1999 GBP  106.00
10 9780415093958 Baker, Companion Encyclopedia of Marketing Routledge 1995 GBP  100.00
11 9780750643672 Wood, Customer Communications in Marketing 1999-2000 B-H 1999 GBP   15.99
12 9780750642033 Bickerton, Cyberstrategy : Business Strategy for Extranets, Intranets and the Internet B-H 1998 GBP   24.99
13 9780131485198 Strauss, E-Marketing, 4/ed P-H 2006 USD  127.33
14 9780444530271 Lee, The Economics of Airline Institutions, Operations and Marketing Elsevier 2007 USD  166.95
15 9780750653350 Smith, eMarketing eXcellence : The Heart of eBusiness B-H 2002 USD   27.95
16 9780135523827 Lambkin, European Perspectives on Consumer Behaviour P-H 1998 USD   39.40
17 9780750644792 Butterfield, Excellence in Advertising : The IPA Guide to Best Practice, 2/ed (IPA : The Institute of Practitioners in Advertising) B-H 1999 GBP   43.99
18 9780789013026 Dana, Global Marketing Co-Operation and Networks IBP 2000 GBP   85.00
19 9780749431853 Davis, A Guide to Web Marketing : Successful Promotion on the Net Kogan 2000 GBP   14.99
20 9781861523044 Baker, IEBM Encyclopedia of Marketing ITBP 1999 USD  174.99
21 9780415114004 Paliwoda, International Marketing Reader Routledge 1995 USD   86.95
22 9780080557427 , Management Extra - Reputation Management, Revised Edition Pergamon 2009 GBP   30.99
23 9780131064850 Best, Market-Based Management : Strategies for Growing Customer Value and Profitability P-H 1997 USD   53.25
24 9780749413132 Vyakarnam, A Marketing Action Plan for the Growing Business Kogan 1995 GBP   12.95
25 9780136082996 Giannini, Marketing Public Relations P-H 2010 USD  123.60
26 9781578512386 Gilmore, Markets of One : The New Frontier in Business Competition HBSP 2000 USD   29.95
27 9780750687119 Wilson, The Multichannel Challenge : Integrating Customer Experiences for Profit B-H 2008 GBP   36.99
28 9780761962014 Chaston, New Marketing Strategies : Evolving Flexible Processes to Fit Market Circumstance Sage 1999 GBP   91.00
29 9780262701211 Turow, Niche Envy : Marketing Discrimination in the Digital Age MIT 2006 USD   15.95
30 9780749435103 Phillips, Online Public Relations Kogan 2001 GBP   24.95
31 9781861520180 Brown, Postmodern Marketing Two : Telling Tales Thomson 1998 USD   47.95
32 9780789006158 Lee, Principles of Advertising : A Global Perspective Haworth 1999 GBP   65.00
33 9780131469181 Kotler, Principles of Marketing, 11/ed P-H 2006 USD  198.67
34 9780240803425 Eastman, Promotion and Marketing for Broadcasting and Cable, 3/ed Focal 1999 GBP   21.99
35 9780761900269 Parsigian, Proposal Savvy : Creating Successful Proposals for Media Projects Sage 1996 GBP   73.00
36 9780749420482 Jackson, Quality in Market Research : How to Implement the MRQSA Standard (MRQSA : Market Research Quality Standards Association) Kogan 1997 GBP   25.00
37 9780750632089 Johansson, Relentless : The Japanese Way of Marketing B-H 1996 GBP   17.99
38 9780256150094 Patton Ⅲ, Sales Force : A Sales Management Simulation Game (Disk Included) Irwin 1995 USD   41.90
39 9780071457507 Hughes, Strategic Database Marketing, 3/ed MGH 2006 USD   49.95
40 9780761912187 Fuller, Sustainable Marketing : Managerial-Ecological Issues Sage 1999 GBP  120.00
41 9780761922445 Jones, The Ultimate Secrets of Advertising Sage 2002 GBP   51.00
42 9780750623223 Rice, Understanding Customers, 2/ed B-H 1997 GBP   40.99
신간도서 안내 (미보유도서)
* 가격은 출판사 사정에 따라 예고없이 변동될 수 있습니다.
NO ISBN AUTHOR TITLE PRESS YEAR PRICE
43 9780199568925 Fletcher, Advertising : A Very Short Introduction Oxford 2010 GBP    7.99
44 9780199696451 Johnson, Ambush Marketing and Brand Protection : Law and Practice, 2/ed Oxford 2011 GBP  145.00
45 9780199551682 Ellis, Business to Business Marketing : Relationships, Networks & Strategies Oxford 2010 GBP   39.99
46 9780199556519 Kimmel, Connecting with Consumers : Marketing for New Marketplace Realities Oxford 2010 GBP   29.99
47 9780123919229 Bloomstein, Content Strategy at Work : Real-world Stories to Strengthen Every Interactive Project Kaufmann 2012 USD   29.95
48 9780199587407 Holt, Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands Oxford 2010 GBP   35.00
49 9780199590230 Doyle, Dictionary of Marketing Oxford 2011 GBP   10.99
50 9780199646500 Baines, Essentials of Marketing Oxford 2012 GBP   37.99
51 9780199734177 Fabrigar, Exploratory Factor Analysis Oxford 2011 USD   27.99
52 9780199609703 Lee, Global Marketing Management, 3/ed Oxford 2012 GBP   44.99
53 9780199576746 Zwick, Inside Marketing : Practices, Ideologies, Devices Oxford 2011 GBP   55.00
54 9780199602131 Palmer, Introduction to Marketing : Theory and Practice, 3/ed Oxford 2012 GBP   34.99
55 9788132103004 Krishnan, Legends in Marketing : Jagdish N. Sheth, 8-Vols. Sage 2010 GBP  600.00
56 9781408114797 Martin, Marketing Handbook for Sports and Fitness Professionals A&C Black 2010 GBP   16.99
57 9780199564347 Bradley, Marketing Research : Tools and Techniques, 2/ed Oxford 2010 GBP   39.99
58 9780199566495 Oswald, Marketing Semiotics : Signs, Strategies, and Brand Value Oxford 2012 GBP   60.00
59 9780199579617 Baines, Marketing, 2/ed Oxford 2010 GBP   43.99
60 9780199569458 Craven, Oxford Handbook of Strategic Sales and Sales Management Oxford 2011 GBP   95.00
61 9780199565740 Gordon, Public Relations Oxford 2011 GBP   33.99
62 9780199578061 Araujo, Reconnecting Marketing to Markets Oxford 2010 GBP   68.00
63 9780199743056 Kenrick, Six Degrees of Social Influence : Science, Application, and the Psychology of Robert Cialdini Oxford 2012 USD   29.99
64 9781843347453 Gattiker, Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line Chandos 2014 USD   90.00
65 9780132551793 Tuten, Social Media Marketing P-H 2013 USD  106.80
66 9780199572489 Stoneman, Soft Innovation : Economics, Product Aesthetics, and the Creative Industries Oxford 2010 GBP   63.00
67 9780199605583 Percy, Strategic Advertising Management, 4/ed Oxford 2012 GBP   38.99
68 9780199565214 Rosenbaum-Elliott, Strategic Brand Management, 2/ed Oxford 2011 GBP   34.99
69 9780199556601 West, Strategic Marketing : Creating Competitive Advantage, 2/ed Oxford 2010 GBP   41.99
70 9780199604029 Brueckweh, Voice of the Citizen Consumer : A History of Market Research, Consumer Movements, and the Political Public Sphere Oxford 2011 GBP   75.00
71 9780199594641 Beckert, Worth of Goods : Valuation and Pricing in the Economy Oxford 2011 GBP   68.00