동구무역 보유도서 : Advertising 전화 : 02-503-4643
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2014.04.              E-Mail : donggoo@kornet.net
     
NO ISBN AUTHOR TITLE PRESS YEAR PRICE
1 9780761912385 Jones, Advertising Business : Operations, Creativity, Media Planning, Integrated Communications Sage 1999 GBP   73.00
2 9780844235943 Vitale, AMA Complete Guide to Small Business Advertising NTC 1995 USD   29.95
3 9780787950774 Davis, Brand Asset Management : Driving Profitable Growth Through Your Brands Jossey-Bass 2000 USD   39.00
4 9780226817491 Turow, Breaking Up America : Advertisers and the New Media World Chicago 1997 USD   32.00
5 9780761913139 Ferguson, Communication Planning : An Integrated Approach Sage 1999 GBP  106.00
6 9780750644792 Butterfield, Excellence in Advertising : The IPA Guide to Best Practice, 2/ed (IPA : The Institute of Practitioners in Advertising) B-H 1999 GBP   43.99
7 9780765616135 Gulas, Humor in Advertising : A Comprehensive Analysis M.E. Sharpe 2006 USD   88.95
8 9781578512386 Gilmore, Markets of One : The New Frontier in Business Competition HBSP 2000 USD   29.95
9 9780749435103 Phillips, Online Public Relations Kogan 2001 GBP   24.95
10 9780789006158 Lee, Principles of Advertising : A Global Perspective Haworth 1999 GBP   65.00
11 9780761900269 Parsigian, Proposal Savvy : Creating Successful Proposals for Media Projects Sage 1996 GBP   73.00
12 9780262693585 Sutton, Sunk Costs and Market Structure : Price Competition, Advertising, and the Evolution of Concentration MIT 2007 USD   50.00
13 9780761922445 Jones, The Ultimate Secrets of Advertising Sage 2002 GBP   51.00
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NO ISBN AUTHOR TITLE PRESS YEAR PRICE
14 9780199568925 Fletcher, Advertising : A Very Short Introduction Oxford 2010 GBP    7.99
15 9780199566495 Oswald, Marketing Semiotics : Signs, Strategies, and Brand Value Oxford 2012 GBP   60.00
16 9780199764419 Auerbach, The Oxford Handbook of Propaganda Studies Oxford 2013 USD  150.00
17 9780199565740 Gordon, Public Relations Oxford 2011 GBP   33.99
18 9780199605583 Percy, Strategic Advertising Management, 4/ed Oxford 2012 GBP   38.99